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Showing posts from March, 2024

Integrated CCM Platforms: How Document Generation Fits into Multichannel Communication Strategies

Traditionally, companies were the one to dictate the methods that customers could use to communicate with them. But things have changed considerably over the decades. Today customers tend to have greater control over such communications, and require companies of varying types to adapt to their preferences. This has led to the popularity of multichannel communication strategies and Document management systems . Many companies used Customer Communications Management (CCM) tools to improve relationships with the customers. These tools can act as a PDF Document Generator and optimize document management by enabling businesses to send these documents via multiple channels. Modern customers expect organizations to be available at all times, across multiple channels. This expectation is no longer restricted to younger people living in urban areas, but extends to ages and demographics. A large chunk of customer communication is not digital, and takes place through mobile devices and the int